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First Insurance and Hawaii Meals on Wheels Invite the Community to #MalamaOurKupuna


Kaela Wasnich, Sr. Corporate Communications Specialist
First Insurance Co. of Hawaii
(808) 527-7388

Malama Our Kupuna Campaign
First Insurance Company of Hawaii (FICOH) is inviting the community to join its #MalamaOurKupuna social media campaign to raise $20,000 for Hawaii Meals on Wheels (HMOW) by September 20, 2018. Our kupuna have fed us, loved us and supported us. It only takes a moment to return the gift and ensure more of our seniors can benefit from the hot meals and social check-ins provided by HMOW.

What Is It?
#MalamaOurKupuna is a social media fundraising campaign being held now through September 20, 2018 to benefit Hawaii Meals on Wheels. First Insurance will donate $10 toward a hot lunch for an Oahu senior every time someone participates in the campaign. With a simple social media post, community members can help First Insurance reach its goal of raising enough funds to sponsor 1,250 meals for seniors on Oahu.

How to Participate
Unlock a $10 donation to HMOW today! Here’s how:
- Follow First Insurance at @firstinshi (Facebook, Instagram or Twitter)
- Post a picture of a kupuna who has touched your life, or if you prefer, a favorite food they used to make or buy for you, or memorable words of wisdom they shared with you
- Tag First Insurance: @firstinshi, #MalamaOurKupunaShare your post with your followers
A Long-Term Commitment
For nearly 40 years, Hawaii Meals on Wheels has been serving as a source of nutrition, comfort and safety for seniors and homebound Oahu residents. Last year, the nonprofit delivered a record 105,731 meals. Approximately 800 of those meals were delivered by First Insurance of Hawaii’s employees who have been volunteering their lunch breaks to deliver meals every Thursday and Friday – including holidays – for the past 10-plus years.