First Insurance Announces Two Leadership Appointments
April 11, 2023
Tatsuya Fujimoto Appointed Deputy CEO and Yuji Soda Promoted to Vice President of Strategic Planning
HONOLULU – First Insurance Company of Hawaii (FICOH) has appointed Tatsuya “Tatsu” Fujimoto deputy CEO and promoted Yuji Soda to vice president of Strategic Planning. Both positions took effect April 1, 2023.
Fujimoto spent several weeks with FICOH back in 2017 as part of Tokio Marine Holdings’ training program for high potential leaders. He has returned to FICOH on an interim basis to support FICOH in developing its executive bench and carrying out its strategic initiatives.
“Tatsu rejoins FICOH with a lot of executive experience and familiarity with our local team. I’m excited to have him back and confident in the contributions he will make while serving as a bridge to our future,” said Todd Takayama, president and CEO. “Yuji continues to steer our strategic planning efforts with skill and insight. We are grateful to Tatsu and Yuji for their dedication and commitment to FICOH’s growth and success.”
Prior to rejoining FICOH, Fujimoto served as senior vice president of Strategic Planning at Tokio Marine America Insurance Company in New York. He previously served as the general manager of Corporate Strategy at Tokio Marine in Malaysia and as executive assistant to Tokio Marine’s Group CEO. Fujimoto has a Bachelor of Arts degree in economics from Keio University in Tokyo and completed the advanced management program at Wharton School at the University of Pennsylvania.
Since joining FICOH in March 2019, Soda has helped to guide several of the company’s strategic and tactical planning efforts, including the multi-year project modernizing the company’s systems and processes. Prior to FICOH, Soda spent 14 years working for Tokio Marine in sales, corporate planning, and human resources. Soda has a bachelor’s degree in economics from the University of Tokyo.
FICOH is a longtime member of the Tokio Marine Group, a global insurance leader headquartered in Japan with group companies in the U.S. and around the world.
About First Insurance Company of Hawaii
Founded in 1911, and celebrating its 112th anniversary this year, First Insurance Company of Hawaii, Ltd. is the oldest and largest property and casualty insurer domiciled in Hawaii, with assets of $677 million, liabilities of $423.7 million, and policyholders’ surplus of $253.3 million as of December 31, 2021.
First Insurance, a member of the Tokio Marine North America (TMNA) group of companies, enjoys an “A+” rating from A.M. Best Co. Proud of its broadly experienced, service-oriented staff, First Insurance employs more than 250 insurance professionals and distributes its products through 26 independent general agencies. First Insurance was awarded the American Heart Association’s Workplace Health Gold Achievement for 2020. In 2021, First Insurance was named Hawaii’s number one Best Places to Work in the “large company” category by Hawaii Business magazine.
First Insurance supports many local organizations through monetary donations made at the corporate level, by its associates and the First Insurance Foundation. Its charitable giving focuses on four areas: 1) family, social services and health care; 2) education and career development; 3) environment and sustainability; and 4) civic, culture and the arts.